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On April 24, 2012 several started to see that Google has started to penalize companies which are shopping for hyperlinks for the goal of passing from the rank. The Google Update was termed Penguin.
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In 2009 Google altered their coverage, which previously prohibited these practices, enabling third parties to bid on branded terms providing their landing webpage in actual fact provides information on the trademarked term. However the plan has been altered this continues to get a supply of heated discussion.
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